Volatile Blog

What is off-odor?  The true answer is you’ll know it when you smell it!  Doesn’t have to stink like dead fish or 2 week old ground beef left in the refrigerator, although those certainly are obnoxious.  Off-odor can be a nice fresh floral smell, like that of a rose,...

Bottled Water Odor Bottled drinking water sales topped $12 billion in the United States recently, with steady growth of 6% per year. Consumers view bottled water as a healthy alternative to other drinks. Recent news articles place bottled water’s reputation for consistent quality at risk. A top contributor to unhappiness for...

Statistics of Sensory Using people as diagnostic sensors produces more variation than instrumental methods. There are situations where the benefits of human-based measures outweigh their inconsistency. This is particularly true for aromas and flavors. Choosing, training and aligning panelists is a big investment. If sensory activities are key to your business success,...